The Peoples Democratic Party (PDP) has struggled to maintain its footing as Nigeria’s main opposition party. Since its loss to the All Progressives Congress (APC) in 2015, the PDP has faced numerous internal challenges, including losing key states to the ruling party.
In an exclusive interview, Segun Sowunmi, former campaign spokesman for Atiku Abubakar and an ex-governorship candidate in Ogun State, discussed the party’s 2023 performance, leadership issues, and prospects for 2027.
PDP’s 2023 Election Strategy: What Went Wrong?
Reflecting on the 2023 elections, Sowunmi argued that the party might have fared better with an Atiku-Wike ticket. He highlighted that while Atiku Abubakar’s alliance with Peter Obi in 2019 did not yield victory, an Atiku-Wike ticket could have strengthened the PDP’s position.
However, he cautioned against assuming election outcomes based solely on past alliances, emphasizing that every election is unique and requires fresh strategies.
Sowunmi also stressed the importance of analyzing electoral dynamics. “A party in opposition must be pragmatic, considering where numbers can be drawn,” he stated.
He pointed out that PDP’s historical neglect of the Southeast in presidential tickets might need reconsideration, given the region’s growing political influence.
On Leadership and Internal Conflicts
Discussing the party’s internal rifts, Sowunmi expressed concerns over the PDP’s leadership structure. He called for an early convention to address systemic issues rather than merely replacing individual leaders. “The PDP needs a people’s purpose executive,” he said, advocating for reforms that prioritize inclusivity and clarity in party programs.
He criticized the tendency to oversimplify conflicts, noting that systemic problems, not just individual grievances, have weakened the PDP. He also highlighted the need for the PDP to differentiate itself from its rivals by clearly articulating its vision and policies.
Addressing Wike’s Role and Grievances
On Nyesom Wike’s role in the PDP, Sowunmi dismissed suggestions of hidden presidential ambitions, describing Wike as “unpretentious.” He attributed Wike’s actions to his reaction to perceived injustices, noting that every individual has a right to respond to grievances in their way. Sowunmi also questioned the focus on Wike alone, urging the party to address broader agitations within its ranks.
Looking Ahead to 2027: Strategies and Challenges
For the 2027 elections, Sowunmi emphasized the need for rigorous groundwork, including polling, benchmarking, and engaging with citizens nationwide. He warned against relying on outdated tactics, stating, “Elections are far more scientific and require deep analysis of what citizens want.”
Sowunmi also acknowledged President Bola Tinubu’s political acumen, cautioning the PDP against underestimating him. “Tinubu knows politics and has strong human capital across the country,” he said. He urged the PDP to focus on appealing to Nigerians’ sentiments and addressing their needs rather than relying solely on anti-Tinubu narratives.
Resolving PDP’s Leadership Crisis
When asked about resolving the PDP’s leadership crisis, Sowunmi advocated for a holistic approach. He suggested using a convention to reform the party and establish a clear roadmap for its future. “The injury done to the party is deep,” he noted, calling for introspection and decisive action.
He also criticized those making unsubstantiated allegations against the party, describing such actions as counterproductive. “Democracy is noisy, but this noise reflects the vibrancy of the system,” he remarked, urging Nigerians to view PDP’s challenges as evidence of its democratic nature.
Rebuilding for the Future
As the PDP prepares for future elections, Sowunmi emphasized the need for unity, reforms, and strategic planning. He called on party leaders to rise above personal interests and focus on rebuilding the party’s structure and credibility. “The PDP must reinvent itself, listen to Nigerians, and ensure its vision aligns with their aspirations,” he concluded.
The road to 2027 is fraught with challenges, but with the right strategies and leadership, the PDP can regain its footing and offer a viable alternative to the APC.
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